Earning your CONFIDENCE
A recent email subject line caught my eye: “She is not one of your donors. You are one of her charities.”
It makes me think about confidence—that feeling or belief we have in ourselves or in another person or institution—and I wonder, what led you to choose CICOA?
There are 2.7 million nonprofit charitable organizations in the United States according to GuideStar, the world’s largest source of information on nonprofit organizations. In Indiana, there are nearly 40,000 charities. All those charities are competing to win you as a donor or volunteer or advocate. But you’re in control. You decide which organization(s) receive your support.
How do you choose?
GuideStar offers these helpful recommendations:
- Identify what issues are important to you.
- Do you want to support a charity that works in your neighborhood or region, or do you prefer a national or international focus?
- Use the nonprofit’s mission to determine what fits best with your own values.
Ultimately, your choice comes down to confidence: “having full trust; belief in the powers, trustworthiness, or reliability of a person or thing” (Dictionary.com). It’s important to me that
you have confidence in CICOA; that you believe in our work, the strength of our partnerships, and the expertise of our staff. That you trust us to do what we promise.
I invite you to view CICOA’s annual report for fiscal year 2018. It’s valuable to you because it shows the health of the organization and builds on the confidence you already have in CICOA. It shows our commitment to being a transparent partner as your charity of choice. CICOA has fulfilled the requirements to receive GuideStar’s Gold Seal of
If the social needs we address are important to you, we’re pleased. If you’ve chosen to give to CICOA because you want to make a difference in Central Indiana, we’re grateful. If your values match our mission, we’re thrilled. But more than anything, we’re honored by your confidence in us, and we plan to continue earning it.
—Orion Bell, President and CEO, CICOA Aging & In-Home Solutions