CICOA Named Recipient of Prestigious Aging Achievement Award from USAging

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CICOA is thrilled to announce that Postbook, an intergenerational postcard exchange and keepsake journal designed to create connection and deep relationships, received a 2023 Aging Achievement Award from USAging, one of the highest honors presented by USAging to its members.

Postbook is the second spin-off company from CICOA’s Wrinkle Innovation Studio, which brings innovative ideas to market to improve quality of life for those served by CICOA. It was among 50 local aging programs to receive honors during USAging’s 48th Annual Conference and Tradeshow, July 16-19 in Salt Lake City, Utah.

The 2023 USAging Aging Innovations & Achievement Awards, supported by and Cumulus, recognizes USAging’s Area Agency on Aging and Title VI Native American Aging Program members that have found innovative ways to support older adults, people with disabilities and caregivers as they live in their homes and communities.

“The Aging Innovations & Achievement Awards are a timely reminder of the evolving role USAging members play in the planning, development, coordination and delivery of aging and other home and community-based services in nearly every community in the United States,” said USAging CEO Sandy Markwood. “The AAAs and Title VI programs we honor today have set a standard for innovation and creativity in helping vulnerable older adults live with independence and dignity in their homes and communities,” Markwood added. “USAging is inspired by the example they have set for others in the Aging Network.”

Postbook, postcard exchange kit for young and older generations

Postbook includes two identical journals and prompts—one to be kept, one to be shared. Individuals read the prompts, respond and send postcards with their responses to their pal, who will do the same. Pals read and reflect on what is shared and learned and can keep the postcards in a journal pocket.

“The impact of Postbook is measured by the meaningful experiences created and nurtured. Pals reflect on and share cherished memories and create deepened connections with those they love,” said CICOA Vice President of Innovation Jonathan Haag.

The 2023 USAging Aging Innovations & Achievement Awards honored traditional and new strategies in a range of categories, including Advocacy, Agency Operations, Caregiving, Diversity, Equity and Inclusion, Economic Security, Elder Abuse Prevention, Health-LTSS Integration, Healthy Aging, Home and Community-Based Services, Housing and Homelessness, Information and Referral/Assistance, Intergenerational Programs, Nutrition, Public Health and Vaccinations, Social Engagement, Technology, Transportation and Mobility, and Workforce Development and Volunteerism.

All winners are highlighted in the USAging Aging Innovations & Achievement Awards Showcase.

USAging Member

About USAging

USAging is the national association representing and supporting the network of Area Agencies on Aging and advocating for the Title VI Native American Aging Programs. Our members help older adults and people with disabilities throughout the United States live with optimal health, well-being, independence and dignity in their homes and communities. USAging is dedicated to supporting the success of our members through advancing public policy, sparking innovation, strengthening the capacity of our members, raising their visibility and working to drive excellence in the fields of aging and home and community-based services. For more information about USAging, AAAs or Title VI programs, visit

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